The Growing Impact of Tech
The Growing Impact of Tech on Real Estate Marketing & Sales
We have all seen how technology has revolutionized nearly every aspect of real estate in recent years, transforming how our properties are marketed and sold. From virtual tours to secure blockchain transactions, and the widespread availability of online listings, tech-driven advancements are reshaping our buyer’s experiences and streamlining the selling process.
For us real estate professionals, adopting these tools isn’t just about keeping up with industry trends—it’s a strategic move to align with evolving buyer expectations and boost sales potential. By embracing innovation, we can reach a broader audience, enhance client engagement, and achieve greater success in today’s very competitive market.
Here is an excerpt from our recent Forbes article, detailing how Powered By DMT is paving the way with real estate technology:
“Co-founders of a New York City-based real estate sales and marketing brokerage called Powered by DMT are also in the vanguard of this sea change. Alyssa Soto Brody and Erica Sachse have rescripted the playbook on how homes are exhibited and sold.
The firm has leveraged technology in a number of ways to enhance the process. It has used cutting-edge automation tools to nurture relationships with buyers, helping them remain engaged and educated throughout the sales process. It has wielded data-driven insights to analyze buyer behaviors and has utilized tech tools to personalize sales processes and give buyers never-before experienced insights into properties they are considering. It has harnessed data analytics to optimize pricing, and equipped agents with powerful automation capabilities.
“Our philosophy is that technology isn’t just about improving buyer experiences,” Brody says. “It’s also about empowering agents. With robust automation capabilities and an integrated sales approach, our agents are equipped to navigate the fast-paced market landscape with agility and precision.”
Adds Sachse: “As technology continues to advance, we’re witnessing a fundamental shift in how properties are marketed and sold. With data-driven strategies and AI-powered tools, agents can anticipate client needs, optimize pricing and create tailored experiences that drive higher engagement and satisfaction.”’
Read the full Forbes article here.